Digital Marketing changes we can expect in 2018
We all know that 2016 was a year of mobile and that 2017 was a year of video, but what’s next?
Digital marketing has seen constant growth since 2010, and customers have had seven full years to outgrow ads and boring content. They’re used to being fished and spammed by so many ads all over the web. The expansion of digital industries maximized friction toward brand ads, and 2018 is about to change it all.
Since the introduction of Siri with Apple’s IPhone 4, virtual assistants have started to take over the search game. This started a revolution in search marketing to be felt in years to come. In 2017 we saw a huge growth of voice search versus text search, which resulted in less traffic for all those keyword stuffed websites.
Social media and chat channels
Social media has been present in digital marketing for years now, but what has changed? Although customers can be engaged with content, marketers have moved towards video and engaging ads. Twitter use is slowly dying down due to a focus on perfecting ad platforms rather than improving user experience. When it comes to Instagram, an educated guess is that it will become a more powerful platform than Facebook itself, when it comes to sales and lead generat